As online advertising efforts involve a budget (money), it is best advised to partner with a leading digital marketing company in the region as they are well versed with all stages of the marketing cycle and can help you obtain maximum results with limited spendings.
If you wish to expand your reach, attain more potential customers, and multiply your business profits, online advertising is the way to go. By making use of online advertising techniques, business owners can grow their business and achieve great ROI on the money invested.
Nowadays, with the advancement in online advertising techniques, business owners can choose from a wide variety of advertising options based on their exact business needs and ad spending budgets.
As online advertising efforts involve a budget (money), it is best advised to partner with a leading digital marketing company in the region like Brainverse Technologies as they are well versed with all stages of the marketing cycle and can help you obtain maximum results with limited spendings.
In order to gain more valuable customers here are the top 4 types of online advertising efforts, business owners can resort to.
Social media advertising
Your customers are on social media and its time your business ought to be as well. From all the social media platforms available, all of them provide businesses to run paid ads on their platforms.
Running paid ads on social media platforms comes with multiple advantages for businesses. As a business owner, you can reach a specific audience group based on your business offerings and business objectives.
Meaning, if you are kid’s clothing brands, you can specifically target individuals who are parents, mothers etc.in this way, you can narrow down your total audience to people who are interested in your business.
This ensures that your ad is shown to people who are most likely to buy or make a purchase. By making use of social media for online advertising, you can leverage various types of ad formats that align with your specific business objectives and goals.
Tip: As we stand as the renowned lead generation company in Kenya, we suggest making use of Facebook and me to run your ads.
As these platforms not only are sure to have your audiences on it regardless of your business type they all guarantee a better ROI on your advertising efforts.
Pay-per-click or PPC advertising
When we think of online advertising, the first things that come to our mind are PPC or pay-per-click ads.
By leveraging SEM (Search Engine Marketing) efforts, businesses can generate leads and boost sales. PPC is one of the best online marketing techniques.
We say this because, think about this, the moment you need to find a product or services, your first instinct is to look it up on Google. Did you know, nearly 85% of searches find answers to their queries on the first page of Google?
So, the bottom line is that if your website is not on the first page of Google, chances are you are lost in the crowd and will never reap profits.
On the other hand, if you have observed carefully, the first three links on Google have paid ads nothing but PPC ads.
These websites generate highly CTR as they are at the top of search engine result pages. Therefore, by running PPC advertising campaigns you can rank your websites or landing pages on the first page of Google and other search engines.
Nowadays, this is one of the most common and highly used online advertising methods.
Each and every business owner is keeping a chunk of the advertising budget for influencer marketing this is to show the need and demand for this type of marketing effort.
Influencer marketing can be monetary or non-monetary depending on the contract or decided advertising campaign. Here are some examples for a better understanding.
Monetary meaning, money is involved. So, say you are a newly opened business and want to cause brand awareness of your newly opened shop/store.
You can go in for a paid partnership with a well established local influencer and invite them to your store or for your store’s inauguration ceremony.
They in turn post about your business on their social media etc which inturn adds up to brand awareness and an increase in your own followers on your channels.
On the contrary in a non-monetary contract, suppose you are a salon or spa you can offer the influencers with a few free salon/ spa visits, in turn, they could add a post or story about your store/ business.
As the word suggests, it does exactly that. It remarkets your offering to the user/ customer until they take the necessary action.
Have you noticed this? You conduct a search on Google, for example, red shoes and click on a website that sells red shoes. Later in the day, you go on to Facebook or a few other platforms and you see ads from this brand selling red shoes and other products.
Remarketing is nothing but a cookie-based technology that follows the users throughout their buying journey. With the help of remarketing, you can track visitors who visited your website and didn’t take the necessary action.
As these visitors visited your website, this indicates they are interested however, since they didn’t take any action on your site, you can target your ads to these users and compel them to take the action.
Online Advertising: This not only increases brand awareness but also doubles the chances for the user to revisit your website.
So, any assistance with setting up remarkable of your Business Positioned online, why don’t you take a step, and let us help you grow, we are HERE, FOR YOU? Just Leave your details below and we’ll call you.
Amos Gitobu is a Digital Expert, with experience managing global remote teams. His background is Online Brand strategist, Full Digital Positioning, account management, Blogging, and Content Creator in a mindful but competitive approach. He considers himself a ‘forever student,’ eager to both build the academic foundation and some Life approaches.