Web Augmented Reality
Why WebAR in Africa?
Web AR is more accessible and convenient, as it does not require users to download or install anything. Users can simply scan a QR code, click a link, or visit a website to access web AR content.
Web AR is more flexible and scalable, as it can run on any device that supports a web browser and a camera. Web AR content can also be easily updated and distributed through the web.
Increases potential for call to action by users as it gives more insight than traditional media.
High penetration of smartphones and internet in Africa.
Web AR engages more than traditional media and allows memory retention. It can engage people more for even minutes.
Young and tech savvy population. Africa has a young and tech-savvy population, with over 60% of the population under the age of 35. This means that there is a large market for Web AR experiences, as young people are more likely to be interested this emerging technology.
Data and analytics.