How Can I Use Web And App Analytics To Improve My Business Operations?

Every business or company, no matter how small, can make use of multiple tools to gain insights into their website’s performance. In this article, we will go through some tools that you can use and later review why web and app analytics are important for your business.

According to Kaushik in his book Web 2.0, web analysis is the analysis of your website and your competition to continually drive the online experience of your users and prospects which translates into desired outcomes.

Below are a few Web And App Analytics tools you can look into for your business needs:

Google Analytics

Google Analytics is a free service that provides detailed analysis about visitors to your website. From the statistics, you can find out where your visitors are from, what they are doing while on your site, and how often they come back. Its ease of use makes Google Analytics one of the most popular web analytics services.

Yahoo Web Analytics

Once you’ve mastered Google Analytics, Yahoo Web Analytics offers a more in-depth experience with raw and real-time data collection, visitor behavior, and demographics reports with a customization option.

Google web optimization

This is another free tool from Google that allows you to rotate different segments of content to see which one attracts more clicks and eventually more sales.

Facebook Insights

This is a free tool from Facebook that provides detailed information about your follower’s count, likes, comments on posts, and more. This is the best tool to use if you’re using Facebook to drive more reach and sales on Facebook for your business.


Similar to Facebook Insights, this tool provides insight on your Twitter account’s impact on customers based on the number of followers, retweets, how often an account engages in conversation, and more.

Web And App Analytics is a key component to look into when thinking about how you want to boost sales and increase your reach. Not only do you need tools to provide insight, you also need competent people to make sense of the data.

Get started on your journey to better sales and more reach with web analytics and a team to make sense of the data obtained for you. Head over to Brainverse Technologies for your Web And App Analytics solution

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