Web Augmented Reality

Definition:

Web AR is a technology that allows you to create and experience augmented reality (AR) content on the web, without the need for any app downloads or special devices. Web AR uses your mobile web browser and the camera of your device to overlay digital content on the real world, creating immersive and interactive experiences

Why WebAR in Africa?

Web AR is more accessible and convenient, as it does not require users to download or install anything. Users can simply scan a QR code, click a link, or visit a website to access web AR content.

Web AR is more flexible and scalable, as it can run on any device that supports a web browser and a camera. Web AR content can also be easily updated and distributed through the web.

Increases potential for call to action by users as it gives more insight than traditional media.

 

High penetration of smartphones and internet in Africa.

 

Web AR engages more than traditional media and allows memory retention. It can engage people more for even minutes.

 

Young and tech savvy population. Africa has a young and tech-savvy population, with over 60% of the population under the age of 35. This means that there is a large market for Web AR experiences, as young people are more likely to be interested this emerging technology.

 

Data and analytics.

 

Main Industries

Retail

Web AR enables customers to try on clothes, accessories, or makeup virtually, see how furniture or appliances would look in their homes, or explore product features and reviews in 3D.

Education

Web AR can enhance learning outcomes by providing interactive and gamified lessons, simulations, and quizzes, as well as access to virtual tutors and mentors.

Entertainment

Web AR can create immersive and personalized experiences for fans of movies, music, sports, or games, such as virtual concerts, live events, or fan filters.

Tourism

Web AR enables customers to try on clothes, accessories, or makeup virtually, see how furniture or appliances would look in their homes, or explore product features and reviews in 3D.

Packaging

Web AR can transform your packaging from a static two-dimensional object into an interactive media channel that stands out on supermarket shelves and drives brand loyalty and repeat purchases.

Marketing

Web AR can enhance learning outcomes by providing interact Web AR can create immersive marketing campaigns that engage your audience and drive results.

Real Estate

Real estate agents can use Web AR to create interactive 3D models of properties that can be viewed by potential buyers on their smartphones or tablets.