How Much Does It Cost to Develop an iOS App in Popular Categories

The question of costs rises once you’ve decided to build an app. The iOS app development costs vary considerably, ranging from $40,000 to $730,000. The level of app complexity is the major factor that explains such a wide range. Other considerations that may also affect your expenses include developers’ hourly rates and the type of a targeted iOS mobile device.

Knowing what affects the final cost of app development is essential for making informed decisions and not ending up paying 10 times more than expected. Brainverse has been building iOS mobile apps since 2015 and we’d like to share our expertise in iOS app development cost estimation accumulated during all these years. 

iOS app development cost breakdown

When planning the budget for your app, you’ll need to take into account several factors: app complexity, which includes different features depending on the app category, type of the device you’ll focus on (iPhone or iPad), as well as developers’ hourly rates

App complexity

Different app categories may require you to develop a different set of features. Notably, some features tend to cost considerably more than the others, which cannot but influence the final price of an app. Let’s discuss the most popular App Store categories to learn more about relevant functionality and the approximate development price.


As of 2023, the market share of business mobile apps accounts for 10.7% of all Apple’s App Store apps. These applications help businesses streamline and improve their performance. Examples of business solutions include tools for networking, online billing, project management, and the like. 

HotSchedules is currently the most popular paid business app on the App Store. This product helps workers and managers organize their work schedules and keep the lines of communication open with each other. The solution notifies employees in case there are any changes approved by a manager. 

Third-party integration with the calendar, notifications, and one-to-one messaging are the features that have some of the biggest impact on the final cost. For example, the messaging feature alone can cost around $2,000, if not more. 


After the spread of the Covid-19 pandemic, e-learning apps have gained massive popularity worldwide. When schools and universities closed their doors, educational apps provided a viable alternative to classroom learning. According to Statista, the educational iOS apps remain one of the most downloaded ones, with a 8.66% share of all App Store apps. 

Features of these applications can be quite basic and include registration, search, user profile, chats, assessment, and similar. Educational apps should also include lessons, practical assignments and learning materials. Any additional functionalities would translate into extra expenses. Payment integration, for example, may take nearly 120 hours of development, and you may have to spend up to $8,000 for this single feature.

As an example, SkyView is one of the top-rated educational iOS apps. It’s an augmented reality (AR) application that invites users to point their smartphones’ cameras at the night sky to uncover planets, stars, and constellations. Children can learn interesting facts about asteroids, comets, and planets, transforming stargazing into a learning experience. 

The use of AR technology in educational apps is commonplace today. Since AR software developers have the highest rates in the United States, the cost to build an iOS app with this technology can be literally sky-high. Besides, an app like SkyView must also have notifications to keep users in the loop about the upcoming stargazing events, which adds a few thousands dollars to the final price. 

Many educational applications also have a gamification element to increase students’ interest and engagement.

Naturally, the development cost rises, as you need to deliver two panels with absolutely different functionalities and UX/UI app designs. The average cost of developing a multi-user iOS app with complex features, such as gamification, starts around $60,000. 


This app category covers different target audiences with various hobbies and habits. Whether a user likes to read their horoscopes or check their water balance daily, there’s a mobile app that caters to their needs. The market share of lifestyle apps is also impressive and makes up for 8.58% of all products on the App Store.

Puppy Calmer is a perfect example of an iOS app in this category. The solution was initially developed to soothe newborns but was later rebranded to focus on making puppies less nervous at night. Puppy Calmer allows dog owners to turn on sounds that simulate the heartbeat of a puppy’s mother. The calming music can be set to play for 10-120 minutes. This is a simple app that has only three main features: play, pause, and timer. The cost to build such an app usually starts from $25,000.


Whether this is a solution for reading books or scrolling through videos, entertainment mobile apps have conquered the market, gaining a 5.63% market share. Basic iOS applications can take around three months and cost $25,000 on average. But keep in mind that more development time always means greater project costs.

TikTok has become the most popular free app on the App Store, generating a mind-melting $4.6 billion of revenue in the previous year. This platform implies mainly video sharing, chats, and comments. This functionality requires the back-end infrastructure to be able to process lots of data. That’s why building a TikTok-like app may cost you up to $300,000. 

However, making a clone of TikTok is not likely to result in greater success. Your solution needs to have a unique selling proposition to attract potential customers.

Type of the device 

The app development price will heavily depend on the type of the iOS device for which you develop an iOS solution. The matter is that iPad and iPhone are entirely different beasts, with different sizes of the screen. The iPad has a larger screen and therefore can include more UI elements. The added screen space means 50% higher costs compared to the iPhone, since designers need to spend more time creating an app. 

Based on your app category, you might want to focus on designing solutions for either iPhones or iPads. For instance, Google Maps are downloaded mainly on the iPhone, as most users need the app when they’re out and about.

At the same time, Netflix is a popular iPad application, since most people prefer bigger screens to watch their favorite series. If your target audience is likely to need iPads to use your app, be ready to invest more resources in your iOS product. 

iOS developers’ hourly rates

Software developers’ hourly rates also matter when calculating the budget for your project. Engineers’ location is one of the major factors of the project cost estimations. While coders in the United States may agree to work for $100 per hour, the service of IT experts with the same level of expertise in Ukraine will cost twice less. Developers in France or Finland are another good alternative, but still substantially higher than in Eastern European countries. And let’s not forget about taxes developers have to pay, which differ from country to country, but are significantly higher in the EU countries compared to Ukraine.

Notably, the rates consist of coders’ salary plus agency’s margin. Take a look at the table below to better understand the differences in the hourly rates by country.

Meanwhile, it is not safe to say that higher developers’ rates necessarily result in better software quality. The wages vary due to the gap in the cost of living in different countries rather than the competence level or skill set of a software engineer. 

Wrap up

To wisely manage your budget, start by assessing the complexity of your future iOS app. Second, when you’ve already chosen your app category, decide what type of device you need to focus on to predict the final price more accurately. Finally, pay attention to the iOS developers’ hourly rates in different countries. When possible, it’s a smart move to consider outsourcing to destinations where the rates are lower but the final product quality will be the same. 

To build a top-rated iOS app without spending a fortune, you need to partner with a software development company that has hundreds of projects under their belt. You can find such a profound experience at Brainverse.

Want to create an app for iOS? Don’t hesitate to contact us to discuss your business idea and clarify app development costs. 

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